Search Engine Optimization (SEO)

Some level of SEO is necessary for almost any business looking to generate leads or sales online. How aggressive and long a SEO campaign needs to be depends on a number of factors, including what keyword phrases you'll be targeting and the current status of your website. SEO is generally divided into two stages: onpage SEO and offpage SEO (or link building).

Onpage SEO

Onpage SEO consists of optimizing the website source code to ensure the correct keywords are in the appropriate places and search engines can easily find all your content. Keyword placement, density, and distribution are all important factors that need to be addressed in order to set a solid foundation for the next stage of SEO, link building.

Offpage SEO

Once the onpage SEO has been properly implemented, it's then time to follow up with link building. This is where the real magic happens! Search engines view backlinks (incoming links from another website) as a referral or "vote of confidence". The more quality links you have pointing to your website, the stronger your online reputation is to search engines. A strong backlink portfolio is what really separates the top ranking websites from everyone else. Years of experience in search engine optimization and link building allows our SEO professionals to generate those quality backlinks to launch your website onto the first page of search engines results.

Comprehensive SEO Reporting

Detailed reporting is critical to a successful SEO campaign. These reports enable us to determine what's working, what's not, and make the necessary changes to stay on target. Each month we provide our SEO clients with custom reports and include any recommended changes to the campaign.