services

Pay-Per-Click Management

Pay-per-click (PPC) advertising, like Google Adwords, can be an excellent way to jumpstart a new Internet marketing campaign. We often recommend starting a PPC campaign to supplement SEO while the onpage optimization and link building take effect. PPC advertising generates instant traffic and provides invaluable insight into which keyword phrases generate the most sales or leads. PPC campaigns deliver highly targeted and controlled advertising for a number of reasons:

  •  Targeted Text Ads
  •  Customized Ad Groups
  •  Defined Ad Budget
  •  Conversion Tracking
  •  Geo-Targeting
  •  Ad Scheduling

Our PPC analysts can deploy a pay-per-click campaign within days and optimize it for maximum ROI. As with all our services, you'll receive monthly reports on campaign performance and regular maintenance updates.

Contact us to learn more about generating immediate traffic to your website!


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SEO vs PPC Advertising

Search engine optimization (SEO) and pay per click (PPC) advertising are both extremely popular forms of search engine marketing. Both can generate some excellent returns depending on how well they are executed. So what makes them different and what else do they have in common…besides three-letter acronyms? Many search engine users (and even marketers) still don’t [...]

Google?s US Economic Impact?Exaggerated Warm-Fuzzy PR?

Google recently released a report that indicates their total contribution to the US and individual state economies in 2009. What’s not surprising are the truly massive numbers, but what caught my attention are the “conservative assumptions” they rely on to get these numbers: Businesses make an average of $2 in revenue for every [...]