Frequently Asked Questions

Q: How long does search engine optimization (SEO) take?
A: The period of time it takes for SEO to take effect can vary greatly depending on the current status of your website and the level of optimization performed. If your website is new and/or small, you should be prepared to wait up to 3 months before noticing significant results. However, if your website is larger and more established results can occur much faster, within 4-6 weeks.

Q: What's the difference between SEO and PPC?
A: Essentially, SEO and PPC is the difference between renting and owning your search engine rankings. SEO works to place your website at the top of the organic search results, which differs from spondored results. With PPC, you pay every time someone clicks on your ad. See our blog post on the subject for a more detailed explanation.

Q: What do you need from me to optimize my website?
A: Generally, all that is required on your part is to provide us with some input on what areas of your website you would like to promote. This may include a list of keywords and/or a brief discussion with one of our search marketing experts. We will also need access to your website. A username and password for your FTP account (or CMS) is usually sufficient.

Q: Do you guarantee rankings for SEO campaigns?
A: No, and we recommend you be highly suspicious of anyone that does. SEO is an extremely dynamic field and the algorithms that determine rankings can change at anytime. We do however guarantee results. All our campaigns are on a monthly basis and you may cancel at anytime if you're not happy with the progress for any reason.

Q: How are search engine results determined?
A: Search engine rankings are determined by means of an algorithm that evaluates pages within your website for a specific keyword or phrase. These algorithms analyze hundreds of variables about your website to determine its content and importance relative to other websites. The size and age of your website, the actual words on the page, and link popularity all play a part in where your website is ranked for a keyword or phrase.